QVC is a multinational cable, satellite and broadcast television network specialising in televised home shopping. It uses direct marketing to support product launches and promotions.
Working closely with the QVC team, a variety of marketing materials was needed to promote and support products featured on the QVC TV network. We needed to communicate the QVC brand with authority, be on trend whilst showcasing branded products clearly.
Upholding and protecting the established QVC brand and working sensitively with specific product brand guidelines and assets, we clearly communicated QVC’s promotions for featured products.